Project: PainWise  Role: Lead Designer

PainWise is an initiative lead by Samaritan Health Services in order spread awareness about the opioid epidemic in Oregon. As lead designer at Madison Ave. Collective, I worked with the team to develop the overall look and feel of the PainWise campaign. I refined the icon developed by the MAC team and created custom logotype, as well as established brand standards in an identity guide. Additionally, I lead the design of campaign billboards, rack cards, as well as an infographic that could be viewed by patients both online and in print in their local doctors office.


PainWise logoPainWise Rack CardsPainWise BillboardPainWise infographic